Persuasion Strategies in Advertisements
Definition
Anchoring and comparison
Social Impact
Concreteness : Details about product
Guarantees
Authority
Trustworthiness
Social Proof
Social Identity
Scarcity
Reciprocity
Foot-in-the-Door
Overcoming Resistance
Anthropomorphism
Active
Amazed
Cheerful
Creative
Eager
Fashionable
Feminine
Unclear
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